Month: March 2016

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Using Quotations to Diagnose Your Online Reputation

Let’s face it. It can be really hard to take stock of your reviewers. In order to guide your online reputation, you have to find out what people think of you. You start by getting…

Online Reviews Function as Public Relations

Let’s consider LastWord.com or GlassDoor.com. Both sites list the best places to work as well as featuring reviews. When an employee posts that their company rocks and explains why, their review is doubling as public…

How Reviews Fit in to a Buying Cycle

Consumers believe over 80% of reviews (source: Google) People trust reviews and Google agrees that they should. Reviews can fit into a buying cycle from a consumer perspective, but let’s also think about the job…

A Look At Review Placement

Let’s look at Facebook. I hear “Facebook” SO MUCH for reviews. Reviews on Facebook stay on Facebook, they do not translate to Google reviews. Often in a search, the Facebook reviews are further down the…