Let’s face it. It can be really hard to take stock of your reviewers. In order to guide your online reputation, you have to find out what people think of you. You start by getting a base line. The way to do this is by doing three different searches: your name, your address and your phone number, using quotation marks in each search.
Let’s consider LastWord.com or GlassDoor.com. Both sites list the best places to work as well as featuring reviews. When an employee posts that their company rocks and explains why, their review is doubling as public relations.
Consumers believe over 80% of reviews (source: Google) People trust reviews and Google agrees that they should. Reviews can fit into a buying cycle from a consumer perspective, but let’s also think about the job market. What if you’re looking for a job, you go to GlassDoor.com, you see that this company has 748 reviews, and they’re all 4 star?
Let’s look at Facebook. I hear “Facebook” SO MUCH for reviews. Reviews on Facebook stay on Facebook, they do not translate to Google reviews. Often in a search, the Facebook reviews are further down the page, beneath Google, Yelp, Trip Advisor, etc. listings. Chances are good that you can spend your energy better.
Continuing from Google Conversions Part One: Cross-device visits to the same eCommerce site cause statistics like “number of new visitors” and “unique visitors” to be wildly inaccurate. Many people use a second device for work and for home use. Therefore, cross-device visits will be measured as unique.