Reviews require placement and longer reviews are better. But ultimately, once it hits six months it’s going to be buried by current reviews.

It matters where the review is put and it’s different for each business. For example, you may have 9 on Google and 55 on Yelp. I would say fantastic job on Yelp, so shift and try to get 55 on Google now. You would win both of them.  And then go from there. Trip Advisor next? Hey, you got 55 reviews on both Yelp and Google, let’s dominate Trip Advisor too.

70 million visitors per year makes Yelp by far the leader for reviews, by like 10 times.

When looking at your traffic you’ll see that it is segmented. You’ll see all this different traffic coming in, the best kind of traffic you get is either from Google or Yelp, every time. Facebook traffic will have 1.5 pages which means some people are going to page 2, some of them leave it, in around 15 seconds. Yelp traffic is 6 – 8 minutes. They’re going to 12 pages on your website. When these people investigate this far into your business and when they go to your website, they’re engaged. When you look at those kinds of numbers , it’s the best kind of traffic you can get.  When you look at travel time on sites, they are largely the same. We can look at Trip Advisor, Hotwire, Expedia, Orbitz and all those big sites.

The travel place I’ve worked with, they’re almost always 3 1/2 to 4 minutes. It’s almost like it’s very transactional. They really looking, looking, looking, maybe submitting a form but if they don’t find it in a couple minutes, they’re out. If they do find it, they stay on the site and they go to multiple pages.

Find the ones that rank the best using your NAP, and then start there. That’s how you control your image. You can also do that for your competitors too. Once you get started with your own stuff, do it for your competitors. That’s how you can stay in front of your competitors.

Review placement is important. Place your reviews to get the optimal views and ranking.

Steven Huskey – TalkNerdie2Me, is the founder and Vice President of Marketing at High 5 Promotions, an Austin-based Internet Marketing and SEO company.