Central Park – Branding and Marketing Case Study

 

Company Background

 144 leads in Just 30 days. Central Park Imaging had zero presence online and we’re convinced that cash-paying patients would not be searching for them on the internet.  They had multiple major hurdles we had to help them overcome to increase their exposure. We began their Google Local case study by setting a few goals.

 

The Approach 

Create their website and mobile website.

Get local customers able to find Central Park Imaging when searching for them.

Increase their online presence with third-party directories.

Create a persona for cash-paying patients from the internet.

Tackle all third-party directories such as Google Local, Yelp, YouTube, HealthGrades, RadiologyImagingCenters.com, YP.com, LinkedIn, Twitter, Foursquare, SuperPages, and more.

Began their Google Ads campaign on a modest budget.

The Results

Within the first month, they received calls from 90 new leads.

By the end of our optimization, their budget had not changed, and we were generating over 120 leads per month, with the peak being 144 leads in 30 days

After their Google Local Case Study, we discovered a source of online, cash-paying patients.

We claimed directories like Google Local, Yelp, YouTube, HealthGrades, RadiologyImagingCenters.com, YP.com, LinkedIn, Twitter, Foursquare, SuperPages, and more.

Conclusion 

High 5 was able to put Central Imaging on the map. They gained 144 leads in Just 30 days. So much can be achieved in a few short weeks. They saw a return on their Marketing investment within 30 days.

Central Park Imaging Local Digital Marketing

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