Simple Electric wanted to create a Google Local presence to add new customers and create an online branding campaign. They also wanted to improve their online reputation. All of that would provide them with a consistent stream of new customers. With that, the goal was to add 1 truck per year for a total of 8 years.
Verify, optimize, and manage Google My Business
Create and optimize Yelp profile
Verify company info with online directories
Increase page speed on all website pages
Changed website keywords using Google Analytics and Search Console Data
Create new website navigation user-experience based on data
Add structured data to the website
Use Google Ads to focus on high margin services and brand name
Add Simple Electric to Google Local Service Ads
Started using the “Friendliest Electrician”
High 5 Promotions added a total of 123 high-margin jobs in a 3-month time frame.
40% from Google, 34% from Yelp. An increase of 16% on
Google and 31% increase on Yelp.
They are booking 1 out of 2 people from Google Local Services.
The quality of job has increased. Higher Margin jobs = Bigger Profits
They went from 2 trucks to 7 an increase of 250%.
The business started in a city saturated with other highly regarded, well branded electricians. Local citizens were already attached to Existing brands. Existing firms already had strong presence on Facebook, Yelp, and Google. Existing firms had strong connections with Commercial Office Space and General Contractors. However, High 5 Promotions added a total of 123 high-margin jobs in a 3-month time frame.
Simple Electric Local Certified Digital Marketing