Have Adwords Questions? The Answer Might Be Here This is a discussion with the founder of High 5 Promotions and a prospective client. It contains a lot of common questions about Google Adwords, so we thought we’d post them from the perspective of a Paid Search Agency. Feel free to post questions in the comments, or simply contact us if you have need for a deeper dive into your own Adwords campaign. Adwords Express or No? Q: Should I continue running / redoing my site while continuing on with AdWords Express and a $700 / month budget? Or should I have a second party marketing company take over my website and PPC? If I go with the marking company, I won’t own the site, so if I stop using them I will lose any SEO benefits. A: I advise continuing the use of AdWords Express and possibly increasing your budget to $900 – $1000 per month. The long-term benefits of SEO are what you need to be chasing. Using the marketing company’s page will not benefit your business in the short term. These pages are designed for businesses who want a second page or don’t have a website. I would stick with Adwords Express. Own the website and own the marketing campaign. Adwords for Hyper Local Targeting? Q: One thing I don’t like about Adwords Express is not being able to control the radius to less than 10 miles or not being able to target markets like Pflugerville. Do you have advice for this? A: You could target people in Pflugerville via remarketing. It’s important to remember that Pflugerville is a bedroom city. Most people work in Austin and sleep in Pflugerville. The thing you need to prioritize before everything else is setup, is installation of Google Analytics. That will make a 20 – 30% difference in the performance of your Advertising campaigns. The next thing I would do is link with Google Tag Manager and get familiar with their tools. Facebook vs. Google Adwords: What’s Better? Q: I have been listening to some videos on Facebook of a business owner who says he pulled completely off marketing on Google AdWords and is marketing on Facebook now instead. What do you feel about this strategy? A: Facebook can be good for you if you have created content for them on your site. If not, the people will bounce, according to Google Analytics. Facebook is artificially inflating their cost per click. They are using the same cost per click as Google without having the competition. If you try Facebook, ensure that you have Analytics linked properly with Facebook. Check the traffic after a week or so to determine if it’s working. Let the numbers be your guide.
Talking Google Analytics and Your Website at the Clear Water Conference in 2016 We were excited to offer our Google Analytics teaching in the Open Water Conference, covering subjects like Users Flow, Getting the Most out of Google Analytics, Navigating Google Analytics Reports, and more (plus some SEO & PPC tips and tricks). This will be a short post, and will eventually include links to all connected posts in this series. Come back for more! Google Analytics is a Gold Mine It’s hard to ever exhaust the mine of juicy Google info contained in Google Analytics, but we’re gonna show as much as we can in this series. We’re professional, qualified Google Consultants in the Austin area (though we serve clients across the US and internationally), and are excited to share the info we’ve gleaned through the years. Quoting Steve Huskey, “Marketing Analytics is the original Big Data. This is predictive analytics. I got my first taste of predictive analytics in 1990 when I was in 9th grade. I had just tied the national record for the 200m dash, and the Olympic track team called. They wanted to test me. They put me through a bevy of tests and at the end they used predictive analytics to tell me how fast I would be as an adult.” Steven Huskey – The Wizard of Google, is the founder and Chief Operations Officer at High 5 Promotions, an Austin-based Internet Marketing and SEO company. You can contact him on Google+, Twitter, and LinkedIn.
A Tip From The Wizard of Google – 12/1/16 I can’t tell you how many time people say “I want my About Us page right here on the NAP bar.”
Using Google Analytics to Drive More Sales – Affinity Categories Affinity Categories tell you what your customers like to do when they aren’t looking at your site. You can set up your segmenting to drill down and get past the boring user information and into this good stuff.
Using Google Analytics to Drive More Sales – Demographics Let’s discuss how to use demographics data to your benefit. It’s key to know who is responding to your site. Is it 18-year-olds or 65-year-olds? Men or women or an equal percentage of both?
Using Google Analytics to Drive More Sales – Traffic Source There are many kinds of traffic sources. The traffic source is how a visitor finds or gets to your page.
A Tip From The Wizard of Google – 11/3/16 A lot of people will tell you that Facebook is where to put your money.
Using Google Analytics to Drive More Sales – Mediums Mediums direct where your site’s traffic is coming from. There are many different kinds of mediums; email newsletters, cost per click, or referrals to name a few.
Using Google Analytics to Drive More Sales – Average Session Duration From the moment someone opens your website to the moment they leave is the average session duration.
Using Google Analytics to Drive More Sales – Acquisition Report The Acquisition Report is where you will likely start when you get into your reporting. It provides a window into your users’ Acquisition-Behavior-Conversion (ABC) cycle: how you acquire users, their behavior on your site after acquisition, and their conversion patterns.
A Tip From The Wizard of Google – 10/6/16 If you set up monthly reports, which is super easy to do, guess what?
Using Google Analytics to Drive More Sales – User Permissions A tip from the Wizard of Google: Adding User Permissions is quite simple.
Using Google Analytics to Drive More Sales – Navigating the Reports The truth is, you’ll be spending a lot of time in the Navigation Reports. These reports are key to your Analytics set-up. This is where you’ll segment things. Or, if you want to find something that is deeper than normal Analytics, this is where you’ll go to find it.
Using Google Analytics to Drive More Sales – Admin / Securing Your Account and Set Up Correctly setting up your Analytics is key to securing your account. It will also give you the correct data in your reports.
Using Google Analytics to Drive More Sales – Landscape The Analytics landscape is big. So big that it’s tempting to glaze over it. Don’t.
Q & A With The Wizard Of Google The other day the #WizardOfGoogle was asked the following questions. Here are his responses:
A Google Analytics Tip from the Wizard of Google Google has got a big problem on their hands. There are a lot of porn sites that have gotten into Google and they understand how to manipulate Analytics.
Using Google Analytics to Drive More Sales – Introduction Using Google Analytics is so important to driving sales, that I’m going to cover the subject over the next few blog entries. Setting up Google Analytics is pretty technical, and yes, the subject may get a little boring, but I won’t use bullet points.
Stephen King and the Wizard of Google Even Stephen King is writing about Google experts.
AUP Oceanic Conference May 23 – 25, 2016 Hey, by the way, I will be traveling to Australia to give four lectures at this year’s AUP Oceanic Conference:
Everyone is Going to Get a Negative Review It doesn’t matter what you do, there’s those people out there who live for negative reviews. You can see them on sites like Yelp. I love going to Yelp and finding profiles of someone who has 15 reviews and there’s like 14 of them that are 1 star and the others are 2 stars. Wow, this person is miserable and unfortunately they walked into your business.
So far we’ve covered incenting your employees to ask for reviews, asking for reviews at POS, asking rhetorical questions in your waiting room, and emailing your customers directly asking for a review. Here are two more methods.
We covered incenting your employees to ask for reviews and asking for reviews at point of sale. Now let us discuss asking rhetorical questions to get more positive reviews. This has been fantastic at building reviews with non-sales oriented staff because they don’t have to ask anything, it sits on the table top. It’s just a passive question. Add a table top menu frame that showcases easy questions for which you will receive positive reviews
Let’s discuss the best time to ask for a review. This comes into play with your employees. They will be asking customers strategic questions at strategic times, moving towards a sale. This generates positive reviews.
Let’s start with talking about how Google asks for a review. Google always says, “You better not ask for a review”. They have removed reviews that they feel were requested. However, Google will say to you, for example “If you write a review for the Austin Hot Sauce Festival, any review, and you just show it to us, we’ll give you free Google swag.” That’s totally opposite what they tell businesses.
Customers want to see pictures of you, the people who’re going to be providing them a service. Or maybe a picture of your finished product, what they will be paying for. They do not want to see your cool new truck or a pretty sky. This is very simple yet a lot of people have trouble accepting it.
Did you know that Google sorts their main database by business phone numbers? Not your address, not your name. NAP = Name, Address and Phone number. It is vital that you are consistent across the board with how you format your NAP.
Let’s face it. It can be really hard to take stock of your reviewers. In order to guide your online reputation, you have to find out what people think of you. You start by getting a base line. The way to do this is by doing three different searches: your name, your address and your phone number, using quotation marks in each search.
Let’s consider LastWord.com or GlassDoor.com. Both sites list the best places to work as well as featuring reviews. When an employee posts that their company rocks and explains why, their review is doubling as public relations.
Consumers believe over 80% of reviews (source: Google) People trust reviews and Google agrees that they should. Reviews can fit into a buying cycle from a consumer perspective, but let’s also think about the job market. What if you’re looking for a job, you go to GlassDoor.com, you see that this company has 748 reviews, and they’re all 4 star?
Let’s look at Facebook. I hear “Facebook” SO MUCH for reviews. Reviews on Facebook stay on Facebook, they do not translate to Google reviews. Often in a search, the Facebook reviews are further down the page, beneath Google, Yelp, Trip Advisor, etc. listings. Chances are good that you can spend your energy better.
Continuing from Google Conversions Part One: Cross-device visits to the same eCommerce site cause statistics like “number of new visitors” and “unique visitors” to be wildly inaccurate. Many people use a second device for work and for home use. Therefore, cross-device visits will be measured as unique.
Google’s biggest customers are eCommerce businesses. These businesses are able to track customer interaction and movement online because the customer’s purchase is made online and then the purchase is delivered (either to their door or by online means). This process can be measured as a conversion.
At High 5 Promotions, our Google consultants are very knowledgeable about marketing on the internet. Especially when it comes to Google My Business. We help all of our clients use the best practices for getting ranked highly with Google and other search engines. Here is a little tidbit that may be helpful with your Google My Business page.
Website Text: My site doesn’t have much text. Is that a problem? Are you frustrated with your website text? If your site doesn’t have much text, how are the search engines supposed to rank you?
Website Content: Are You Being Penalized For Too Much Content? Website Content, a quick reminder: As a Google Adwords and SEO consultants, we sometimes recommend additional content to be placed on the website prior to marketing it on the Internet.
How to Determine the Quality of Your Website Content Website Content: it’s all about quality It is likely the most important piece to your site. If your content matches your keywords, then you have a better chance of getting a good ranking. If not, you’ll wonder why you can’t get ranked on the first page of Google.