How Reviews Fit in to a Buying Cycle
Another prospective company has no reviews. Would the 748 reviews sway your decision? Maybe. You know what work is going to be like there, you have almost 750 people telling you about it. In contrast, what if it’s a company that has upwards of 60,000 reviews online that are bad reviews, employees complaining about the company they work for? Would you want to go work there?
Consumers do research before making a want based, large purchase
What about if you’re looking for a university or a preschool for your child? Your children are important to you. Do reviews play into your decision? Of course, you’re definitely going to seek reviews.
The same goes for long sales cycles or vacations abroad, buying a home, or investing in a business. These are longer sales cycles and consumers are going to want to do a lot of research.
Reviews fit into and are integral to any buying cycle. People trust reviews. Click on the links below to learn how to make reviews work for you.
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