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Please note: These are valuable marketing on the internet resources from the past, so not all of the links may work. However, the information is still relevant and useful.

When Using Google Adwords For Multiple Locations, Should You Optimize Individually? Or Use a Singular Campaign?

Recently, one of my competitors asked me an interesting question.  “Do you have data specific as to WHICH keywords are performing in each of the separate markets?”  To translate, she meant, in a multi-location retail-ish situation, should you optimize a pay per click campaigns keywords around the specific locations. Typically that would be something that would come into play when working with a ppc campaign.  However, this case is very different.

So I put on my Google Marketing Consultant hat and thought about it.  The short answer is “yes”.  If I have an advertiser with stores in Austin, Dallas, San Antonio, and Houston, I would optimize around the individual location.  In this case, the customer has 10 locations around Austin.  That got me thinking, what would happen if you tried to optimize a Google pay per click campaign around those individual locations.  In some cases, these locations are only 4 miles apart.

According to the Austin Chamber of Commerce the mean travel time to work is 25 minutes.  http://www.uspto.gov/patents/law/comments/satellite/s_TX_Cruz_2012JAN30.pdf.  According to CNN Money: The current population is estimated at 796,162.

That means that 398,081 people will have less than 25 minutes of commute time, but 398,081 will have longer than 25 minutes.  It is safe to assume that this statistic could be put into a bell curve (as most things can).  It likely looks similar to a normal distribution bell curve.  In that case, it is also safe to assume that within the bell curve, at least 250,000 people would have a commute time longer than 30 minutes.

Since you probably live in a city, you know what rush hour traffic looks like.  Most people are averaging less than 60 miles per hour.  It’s probably closer to 30 – 35 mph including freeway time, traffic lights, and daily commuting issues.  Distance = Rate * Time.  Therefore Distance = 35 mph * 0.5 hour or a distance of 17.5 miles.  Let’s round up to 18 miles.  That means that fully ¼ of a million potential customers or 1/3 of the population of Austin travels 18 miles one way to get to work.

The below map is a 20 mile diameter circle around the population center of Austin.  If you reference a town on that circle, call it Jollyville, then another town close to the opposite side of the circle, call it Sunset Valley, you’ve got what 250,000 people in Austin call a commute (17.5 – 18 miles).  If you compare that to a store location map of the customer, you will see that fully 250,000 people could easily live close to one store, but work close to another.  So optimizing around the individual store location will likely be 1/3 off.  Throw in another 10% fudge factor of Google’s analytics (per Google’s own blog), and now your error rate is so high that it isn’t worth all the extra moving parts.  The only thing you’ve done is worked 10 times as hard for skewed results.

Since the majority of this customer’s clicks come during business hours, it is also safe to assume that many people are searching from work.  I do hear phone calls with people asking to “Drop the car off on the way to work.  My (spouse) will take me from there.”

In conclusion, adding 10 campaign into such a small area and attempting to, optimize around locations that are so close together would add unnecessary moving parts.  I suppose you could have 8 one cylinder engines, each with their own computer in one car.  Or you could have one 8 cylinder engine in one car that will have fewer moving parts.  Remember the acronym K.I.S.S.  I’ll take the fewer moving parts.

Unfair advantages can be gained by using a site that formats on Smart phones.

Reasons why it’s important to have a mobile friendly site:

  • 95% of Smartphone users search for local information.   Of those, 88% have taken action within a day.
  • 74% of Smartphone users make a purchase based on a Smartphone search
  • 79% of top advertisers DON’T have a mobile optimized site.

Do your competitors have a mobile friendly site?  Do you need a mobile friendly website?  High 5 Promotions can help you with that!

Top 10 Negative Google News Ranking Factors @sengineland. Understanding factors that hurt your rankings valuable.

These are the results of a survey of Google News Ranking Factors complied by Andrew Shotland.  There was a lot of press about Positive Factors.  I find understanding factors that hurt you is just as valuable.

  1.  Duplicate Content
  2.  Vague, Abstract Headlines
  3.  No Google News Sitemap
  4.  Poor Quality Content
  5.  Blocking Googlebot Via Robots.txt
  6.  Poor Site Performance
  7.  Poor CitationRank
  8. Low PageRank Domain
  9.  New Site
  10. All Syndicated Content With The Same Titles As The Source Site

See the full article here.

The New Google+ Local. Here are 5 points that changed

Earlier this week, I attended a training at Google Headquarters in Austin centered around the launch of Google+ Local.  Here are the highlights.

While signed in, if you search for a Places page that is owned by someone in your circle, you will see their Google+ profile in Search results.

Their are new apps for Google Maps and Google+.  If you have an Android device, go ahead an update them now.  iPhone apps will be available soon.

Google’s new review system is an adoption of Zagat.  It is now ranked 0 – 30 instead of 1-5.

If your Places page is not claimed, then your information might not migrate.  Go to your Google Places page and click the blue “migrate” button.  If you don’t see that button, then it is already migrated.

The setup of Places is still the same.  It is just another setup tab on the Google+ menu now.

If you have questions, please contact me for a free 20 minute consultation, 512.590.5957.

The Fundamental Purpose of Your Team

Harvard Business Review always has good, intelligent content.  Here’s the intro, “You’ve been put in charge of a task force recently created to resolve a severe quality problem with one of your company’s most popular products.  Your mandate: ‘Fix it.’ Customer anger is creating an uproar on the Web — Tweets galore, a Facebook group dedicated to your “victims,” and scathing reviews on Amazon and other retail sites — and dozens of frustrated retailers are calling every day.”

  1. Settle on the fundamental purpose of the team….

Read more here.

Thanks @slivengood and @thekylebailey for your expert instruction @RISE_Austin events. A full day. Click for Agenda

It was a busy week of learning about marketing on the Internet.  Specifically, most everyone focused on Google Local search results.  As a Google Consultant, I can’t say that I was disappointed to see everyone focusing on Google’s tools.

Suffice it to say, I learned something from every class I took.  My clients will be better served because I took a day to sharpen the saw.  These are the classes that I took and gave below.

Tuesday, I gave a presentation (not affiliated with Rise Austin) at the San Marcos Chamber of Commerce called Free Social Media Tools for the Small to Medium Business Owner.

Wednesday I attended:

  1. Mobile Engagement Strategies in 2012
  2. Get Found On The Internet: Search Engine Marketing
  3. The 5 Steps of the Sale (& why your website doesn’t work!)

Today I will attend, What So Many Ecommerce Stores Keep Getting Wrong.  Since ecommerce is an admitted weakness in my game.  I’m hoping to get a lot from this session and get pointed in the right direction for some follow-up research.

Thanks to the Rise Austin group for their efforts in putting this together.

Study Says Social Media Sucks at Driving Traffic. People Don’t Want to Leave the Comfort of @Twitter and @Facebook.

Social media is great for people to want discoverability – enhanced rankings on the first page of the search engines. Using social media by itself, however, will not drive the quantity or quality of traffic that a Search Engine will.  Nor will a short term (less than 18 months) social media strategy pay large dividends, regardless of white/black hat tactics.

Since everyone wants to the in the top spot on Google, Bing, and the others, competition is fierce.  A properly designed social media strategy views this as Sun Tzu would, capture more ground by expending less energy.  Focus your efforts on your goal.  Do not deviate based on competitors.  Focus on your goal and you will look like the industry expert by the publishers in the shortest amount of time.

See more information here.

Organic Click Through Rates on @Google. This helps quantify the value of organic search rankings. #SEOPlanning

This is a fantastic, intelligent article from eMarketer.

Almost every day I get asked the question, “How much should I spend on my SEO?”.  That is so hard to answer because it varies so much by industry.  This article will help quanitify SEO expenditures and could help you form a plan for SEO in the coming year.

http://j.mp/rnB9GX

I wish the article would have said more about mobile click through rates.  Mobile is the next marketing frontier.  And those click through organic rankings are not alwasy the same as a search performed on a PC or Laptop.  Do those click through rates look the same?

Ongoing Attack on WordPress Sites. Find Out 4 Tips to Protect Your Site

If you have a WordPress site, please take note of this. There are currently attacks where robots are looking for passwords. In response, you are strongly urged to:

  1. Change your password to something very secure. You can go here to get a secure password; http://strongpasswordgenerator.com/
  2. Create a secure username. Knowing the username is half of the equation.
  3. Ensure your WordPress installation is up to date.
  4. Install security plugin-ins

In Online Advertising, 2011 Was the Year of Mobile. Google saw a 440% incease in it’s mobile advertising platform.

Google saw a 440% increase in traffic on its [mobile advertising] network between Dec. 2010 and in Nov. 2011, according to stats posted on the Google Mobile Ads Blog.  Fortunately, we ensure that your ads are optimized for mobile devices.

You can stretch your budget in 2012 by getting a mobile site.

Not only will a mobile website allow Google to give you better placement versus your competitors, but your clicks will be cheaper.  That means the same budget can bring you more visitors just by getting a mobile site.  Please read on…

http://mashable.com/2011/12/19/online-advertising-2011-google/

You can click on the two thumbnails below to toggle between sites.  Check out the two sites below.  Both are formatted for a touchscreen smart phone.  This is the same business with the same web address.  The difference is in the website navigation.  Which one would you rather interact with?

I have several business partners who can help you with this within 48 hours for around $500.  Please keep me in the loop when deciding to go mobile.

Steve Huskey, Austin Google Consultant, at 512.590.5957

I just finished an @AMAnet course: Taking Your Leadership to the Next Level by @ScottEblin #Leadership

Agenda:

  • Primary Causes of Managerial Failure: tips to avoid them
  • Skill Requirements Change as You Rise
  • Affect on Leadership on Culture: team building
  • What High Performers Do

Great presetation Scott.  Thanks American Management Association.

I just registered for an American Management Association webcast, taking your leadership to the next level. @AMAnet

I just registered for an American Management Association webcast, taking your leadership to the next level.

According to the AMA you will learn:

  • How to align actions with results
  • The shift in perspective that all effective leaders learn to make
  • The reasons leaders fail in rapidly changing environments
  • What to pick up and let go to succeed when leadership expectations change
  • Simple and immediately applicable news you can use to raise your leadership game

This webcast explores what you need to pick up and let go to succeed at the next level.

http://www.amanet.org/training/webcasts/Leadership-to-the-Next-Level.aspx?pcode=EEP&wm_tag=email&spMailingID=3575292&spUserID=MjM4MzY2MjA4OTQS1&spJobID=112655355&spReportId=MTEyNjU1MzU1S0

If you have goals of managing people and you’re not a member of the American Management Association, why not?

I finished reading The First 90 Days by Michael D Watkins of Harvard Business School. A road map for taking charge of a new job.

The Economist described it as “the on-boarding bible.”  I would describe it as a roadmap for leaders in transition.

http://www.michaeldwatkins.com/book-90days.php

Transitions are critical times when small differences in your actions can have disproportionate impacts on results. I learned how to better understand how to take charge and build momentum better. This book showed me how.

My favorite parts were:

  • Secure early wins.
  • The 5 types of conversations to plan for.
  • Do’s and Don’ts for building a solid relationship with my superiors.
  • Do not let early actions alienate potential supporters.
  • How to build a coalition.

This is definitley not light reading.  It took me 3 weeks to digest all 250ish pages.  I re-read several chapters and took many pages of notes.  Sun Tzu would call this knowing the battleground.  Thanks for the book Michael.  You’ve helped me discover numerous blind spots.

I downloaded an ebook, The Essential Step-by-Step Guide to Internet Marketing! from a competitor. Sun Tzu & #spies.

I’m curious to see what is covered.  Surely they’ll cover SEO and SEM.  I’m hoping it coveres something about Mobile Optimization.

How a mobile phone and mobile apps helped me save $2,500 in 2 hours. Here’s why Internet Consultants tout mobile sites.

I recently bought a car.  To assist me I used the mobile enabled websites cars.com, autotrader.com, and a surprisingly well organized AOL Auto.  In an example of how far the educated consumer has come, I was able to negotiate with the sales person, while using cars.com mobile and the Android app, aptly named, Financial Calculators.

Wow.  A person can use a handheld device to level the playing field in a stressful negotiation.  I’m getting visions of Spok and Captain Kirk over here.  My new Samsung Galaxy SII cell phone was more than adequate.  The 1.5 GHz dual core processor, with 4G connectivity via T-Mobile, allowed me to stay stride for stride with the professional car salespeople as they tried to negotiate.  While the Internet manager was searching her database, I was searching the database for all of his competitors using the Cars.com mobile website.

I have never gone through a vehicle negotiation with a smile on my face, until I used my cell phone during the negotiation.  For one thing, leaning on my phone took my body language out of play.  I had the same body language regardless of the situation; I looked at my phone to do the math.  I was able to check their numbers and find out exactly what their terms meant in real world dollars.  The Financial Calculators app allowed me to take the dealers off their shell game.

Before approaching this negotiation mountain, I armed myself by reading a 32 page report from Edmunds.com called confessions of a car salesman.  In it Chandler Phillips, a veteran journalist, is hired to work undercover at two new car dealerships in LA.  The two takeaways for me were:

  • What do the salespeople do when they leaves you sitting in a sales office and goes to talk with their boss?
  • The shell game tricks salespeople use to increase their profit.

Since I knew to expect long breaks, I was prepared to work from my phone while they were working out the numbers.  I even got a quote from a local auto tint shop while I was sitting in front of the salesperson.   I emailed one of my customers.  My customer promptly got back to me with a competitive quote.

The Cars.com mobile app was 5 Star.  It showed me exactly what I wanted with ease.  It saved preferences as if by sage wisdom.  It only saved the ones I had looked at.  Starting with the comparison tool sold me.  It is exactly what a comparison tool should be, minus one feature.  The comparison tool at BestBuy.com will highlight the differences for you.  The comparison tool at Cars.com was not as obvious with the differences.

Then the mobile app enabled me to surf both the couch and the web at the same time.  I was able to navigate the mobile app my first time through.  It allows you to breakdown every conceivable feature to find the one that I wanted.

The best is yet to come.  During the negotiation I saw the name and address of the car owner.  I Googled the information and found that the owner was a 79 year old man.  Since the car had only 22,000 miles on it,  I was one step closer to knowing how gently those 22,000 miles went on the car.  Asking one further question let me know that it was likely traded in due to a death.   That means that the car was likely sold at a discount just to get rid of it.  For me, that meant I would stick to my low ball figure on the first round of negotiations.  The dealer would likely come down further because he might have gotten the car much cheaper than normal.  Had I not had my phone, all of this information would have escaped me.

After all this information, you’re probably dying to know how much all this stuff really helped.  I’ll give you the facts and let you be the judge.  I got a 2008 certified Honda Civic with 22,800 miles and a bumper to bumper 3 year 70,000 mile warranty for $12,500.  Edmuds.com shows the certified value of this car as $14,700.  I wanted payments less than $300.  I got payments at $295.  Do you think it helped?

Haven’t you heard? Mobile Trends Dominate the Internet in 2015. Check out this short video info graphic. #MobileWeb

The massive shift toward mobile shown in the video is especially poignant. One stat claims that the mobile-only Internet population will grow from 14 million in 2010 to 788 million globally in 2015, showing just how ingrained mobile devices will be in our day to day lives.

http://blog.getreachcast.com/168792/2011/07/05/video-infographic-mobile-trends-dominate-the-internet-in-2015.html

Google’s Naughty Secret: How Does Google Know Where You Are? Here’s a Hint, Domains Win Over IP Addresses.

According to Andy Atkins-Krüger

Domains Win Over IP Addresses?

Firstly, Google wants to define what country you’re in. Getting that wrong could be seriously detrimental to the company’s performance globally — so this has to be top of the list of priorities.”

http://searchengineland.com/how-does-google-know-where-you-are-77422

Google Springs The Trap – Google Places & Google Adwords Integrate. Exponentially Increases The Opportunity On Places.

Like a python that has wrapped itself completely around you but not started squeezing, Google is poised to strike.  With precise foresight and meticulous positioning, Google has executed a military-like strategy that will likely be taught in business schools for years to come.  The flawlessly-executed examples of strategic long-term planning incited a derived demand for Google Maps.  They have timed the release such that they have likely multiplied the opportunity by 25% or more.

Today, for the first time, I noticed on my phone that the Google Maps application and Google Adwords were combined onto the map in a non-distinguishing manner.  Using the application Google Maps on my Android phone, I typed in a specific business name, “The Frame Corner.”  The map showed the typical red map marker “A” that we have become used to seeing.  However, adjacent to the usual red map marker was another marker that was square and nondescript.  It was pointing to the exact same spot as the map, so I hovered over it.

What I saw made me check my phone to ensure I was still using the app.  It was the pay-per-click ad for “The Frame Corner.”  Odd.  Google has always consciously contrasted the markers on the map allowing consumers to distinguish between free and paid listings.  Today, Google’s strategic long-term planning became evident to those of us who pay attention to the expansion of Google Local.

Google has been using the GFeet team to push local business to sign up on Google Places / Google Maps for over a year now.  Headquartered here in Austin, the GFeet team will go to a new city, strategically targeting the main businesses to sign up on Google Places.  Their goal is to incite a derived demand.  By signing up the largest customers first, they achieved derived demand from the smaller customers who want to compete.  Once the business owner finds out that Google Local is free and that a person from Google will help them set it up, they want that listing.  From the customer perspective, here is what the derived demand sounds like: “Well my largest competitor is there.  It’s free.  I should be there too.”

Strategically, Google saw the collapse of the Yellow Pages directory coming.  In an effort to be the next big online directory, they paid people to sign up businesses around the country for free.  This further legitimizes the directory.  Now when people no longer have or use the Yellow Pages, they will likely go to another source that they see as all-encompassing and legitimate.  So as the announcement came that the Yellow pages was going bankrupt, executives at Google must have popped the bubbly and started celebrating.  Their plan came together.

Consider this, Google spent money to fly these Gfeet folks all around the country, paid their salaries, room and board to sign up new businesses onto Google Places for free.  I believe the Google execs were waiting for the demise of the yellow pages to launch the Adwords model into their most clicked-on feature, Google Maps.  In recent days, AT&T decided not to go down with the ship.  They sold the YellowPages.  Now Google sprung the trap.  They’ve got the directory market right where they want it.  They have positioned specific businesses onto their high-traffic directory for free.   Google Local encompasses more businesses than any other directory and is easy to search.  The timing is perfect.  The python begins to squeeze.

As a reminder, Google made over $10 Billion in Q1 2012.  In one quarter, Google made more than I’ll see in my lifetime.  Yet, strategically, Google had not rolled out their Adwords model to their second most popular page – Google Places.  By integrating Adwords into one, their most clicked-on features, they have exponentially multiplied the amount of opportunity found on Google.

McArthur, Hannibal, Caesar, and Sun Tzu would be proud of this maneuver.  The Google execs planned years in advance for the end of the yellow pages.  Then they siphoned a derived demand using a paid field marketing team.  They then timed the release at the time when the liquidation of their main competitor will leave a vacuum in directory space.  Perfect.  I’m not only a Google proponent, I’m also a stockholder.  There is a reason why these guys have gotten where they are.  I cannot wait to see what they come up with next.

Google Has Made 57 Acquisitions in 2011. Wins Antitrust Approval To Buy Admeld.

Reuters:” (Reuters) – Google Inc on Friday won approval from U.S. antitrust regulators to buy online advertising company Admeld Inc without any conditions, the Justice Department said.

The deal, announced in June, was designed to give Google, the world’s largest search engine, a bigger slice of the market for graphical display ads.”

Google is actively pursuing this avenue.  They have made several display acquisitions recently. If you would like to know more about display advertising, learn more here.

http://mobile.reuters.com/article/technologyNews/idUSTRE7B11H620111202

Google Dominates Paid Search, Yahoo-Bing Offers Better ROI. Another Great Article by @gsterling. #SEM

According to Greg Sterling, “Yahoo and Bing deliver higher quality traffic and better ROI according to Efficient Frontier: ‘Yahoo/Bing has pulled ahead indicating a stronger delivery of higher quality traffic.’ The challenge for Bing-Yahoo is traffic and scale.

Here are some of the bullets from the report:

  • Search spend increased 20 percent year over year in the US and 16 percent in the UK
  • Google regained market share “for the first time” since the Yahoo-Bing search alliance (see today’s comScore numbers)
  • Facebook CPC increased by 54 percent vs. Q2 with further increases anticipated. In addition the Facebook ad spend grew 25 percent quarter over quarter. However marketers also saw improved fan engagement and ROI
  • Exchange display ad spending grew 7 percent quarter over quarter”

http://searchengineland.com/report-google-dominates-paid-search-yahoo-bing-offers-better-roi-96488

This is the reason that Search Engine Marketing campaigns optimize around the keyword on each individual search engine.  If Bing happens to be performing well for a certain word, then more of your budget will be allocated to winning that bid on Bing.  Same thing with many search engines and directories like Yelp.

Facebook Offers Free Ads to Small Businesses. There are no more excuses not to try this. @AustinsWolf #Free

If you’re not advertising on Facebook, why not?  It is one of the most targeted, inexpensive forms of advertising available.  Something like that should cost a fortune, but due to low competition, it’s very affordable.  Here’s your chance to start.  ReachLocal can also help you advertise on Facebook and manage it too.

According to Entrepreneur.com, “Facebook has confirmed how business owners can access the free ad offer, according to several reports. Businesses interested in receiving the $50 freebie will need to first take out an ad on Facebook.

Like pay-per-click ads on search engines, when a consumer clicks on your Facebook ad, the advertiser (you) are asked to pay a set rate for that click — anywhere from 5 cents to 25 cents. Facebook, starting in January, will give you $50 worth of those clicks for free. Note that the freebie will be awarded to owners on a first-come, first-served basis up to 200,000 businesses.”

www.entrepreneur.com/blog/220421

For an in depth discussion of this content, please contact Steve Huskey

Ever Seen A Green Roof? Watch A.D. Willis Green Roof Installation Video; Unique And Eco-Friendly

For those who know me well, you know that I’ve been growing plants since I was 5 years old.  I had a 200 square foot garden by the time I was in 3rd grade. Currently, I have over 45 plant species in my native hummingbird and butterfly gardens.

So for me, a garden roof would serve as a great retreat.  I can imagine walking on my balcony to pick a fresh cucumber for lunch.  It would be nice if homes were built with these in mind.  The initial cost would obviously be higher, but the energy savings would be enormous.  If you’re ever lived under a garden roof and had to maintain it, I would like to hear from you.

Video Link: http://youtu.be/UlnfFehIal8

Cutting Edge: Multi-Channel Funnels in Google Analytics. Shows Your Marketing Channels Working Together Towards Sales.

It’s stuff like this that keeps me in business.  Anyone can do Adwords by themselves, but stuff like this scares first time advertisers.

For an in depth discussion of this content, please contact Steve Huskey at 512.590.5957

Content Marketing Essentials: Tactical Advice From A To Z 

If you think taking the headache out of SEO is easy, just read this list.  It’s incredibly challenging to keep up with this workload.  Which is why you would hire High 5 Promotions to ensure you content is written appropriately.

http://searchengineland.com/content-marketing-essentials-tactical-advice-from-a-to-z-100341?utm_source=sel&utm_medium=scap&utm_campaign=email

We take the guesswork out of SEO.  Call me for a free consultation.

Can’t Live with ‘Em, Can’t Live without ‘Em: Dealing with Difficult High Performers

Nice article Michael Feuer.  The gems were in the “live with ’em solution(s)”.  It is difficult to live with ’em sometimes.  It can be even more challenging to work along side them everyday.

I especially liked your quote “Remember: if you’re putting out a fire in a garbage can, you need only a few gallons of water—not an entire water tanker!”

Here is a breif synopsis of the article.

  1. The Prima Donna
  2. Mr. or Ms. “It’s Not My Job”
  3. The Perfectionist

See article here.

A bulletproof example of leadership at various levels. Picking Up & Letting Go at Sea by @scotteblin

Sun Tzu would praise this type of leadership.  (paraphrasing) If the orders are not understood, it is the fault of the commander.  If the orders are not obeyed, it is the fault of the officers.

http://scotteblin.typepad.com/blog/2011/09/picking-up-and-letting-go-at-sea.html

9 Bizarre Things That Influence Customers Online

I like this article by Linda Bustos @getelastic.  In it she talks about the science of converting website visitors into paying customers.  I have elaborated on my favorites blow.

The Eyes Have It – This was my biggest take away from Bustos’ article.  Click on one of the thumbnails below to see the picture referred to in this description.  The premise is that people will look where a model in the ad is looking.  For example, if the model is looking to the right at an object on the website, studies show that site visitors will instinctively look at what the model is looking at.  Check out where the model’s eyes are looking in the top pic.  The bottom pic shows you where visitors looked after seeing the model’s eyes.

Having studied human body language for over 20 years, I’ll let you in on a little trick of mine that I used when people wore wrist watches (before cell phones).   If you want to know who is paying attention to you, all you had to do was look at your watch.  It is very difficult for someone now to mimic that response; even if they just looked at their watch.Humans sometimes have involuntary responses to events in their visual scope.  Based on this article, I certainly think it’s plausible that a model’s eyes looking at something would affect my own behavior.Bigger Buy Button – According to Bustos “Why does color, size and even irregular shape have a proven, measurable impact on products added to cart, checkout initiation and checkout completion?  The most likely answer is that big, bold, funky shaped buttons stand out and put the “call” in call-to-action. Steve Krug was right: “don’t make me think.” I mean really, don’t make them think!”

Mixed Case Ads – This is camel capping you text, or capitalizing the first letter of every word.  It has been shown to increase click through rates in text ads.  It might work here too.

Up To… If you use discounts, this can make them more appealing.  Up to 40% off allows the customer to draw his/her own conclusion.

Free Shipping – Customers prefer free shipping to a discount.  Even if the free shipping is less than the discount would have been.

Site Speed Will Impact Current and Future Visits – Bustos discusses the ramifications of a website’s load time exceeding 4 seconds:

  • 64% of dissatisfied online shoppers said they were less likely to visit a slow retailer again
  • 62% were less likely to purchase from the site again
  • 48% would purchase from a competitor
  • 28% would hold a negative perception of the company
  • 27% would tell a friend about the bad experience
  • 16% reported they would be less likely to visit a retailer’s offline store after a bad online experience

Do Not Use the Word “Will” in Your Website Text  = Need I say more?

Don’t Leave Open Fields – “Labeling inside of a contact or search field helps prevent errors (text disappears when user starts typing).”

Extreme Couponing – Bustos says, “Showing a coupon box in checkout (or voucher code for our European friends) can send a customer to Google to find a coupon, costing you margin in price and affiliate commission and messing up your marketing attribution. Blech.

Displaying the coupon box only to customers who have been referred with a coupon code is one way to curb this behavior.

To read the full article, click here.

5 Tips for Using the New LinkedIn Company Pages
Bottom Line…get one

I think @StephSammons was writing for her life when she authored this article.  It’s incredibly detailed.  Bottom line…do it.  It will take you longer to read this article than to actually do this.  However, if you want a set of guidelines, then read on here.

5 Tips For Responding To Negative Customer Reviews Online @localseoguide. Here are my 4 tips for review responses.

I really like this article by Andrew Shotland @localseoguide for providing a blueprint to aid with negative review responses.

…“write with your prospects in mind”.

Personally, I use a 4 pronged approach to ensure my clients’ reviews are handled with the future prospects in mind.

  1. Is the review true?
  2. If yes, what did you do to rectify the issue?
  3. If no, does it sound like a competitor writing it?  (If industry lingo is involved, then it’s likely an insider)
  4. If this were to happen today, what would be done differently?

To read the full article, go here.

For more information about any of these subjects, please contact us at High 5 Promotions.
Your consultation is free. (512) 200-2295