Methods to Generate More Reviews Part One – How Google Asks for Reviews
If you write a review about x y z, then show it to us, we will give you a t-shirt.
What they are telling you is “Don’t ask for a positive review”.
You can ask for a review, you can’t ask for a positive review, that’s the difference. If you ask for a directly positive review and offer your customer a discount to write it that gets back to Google and you’ll be outed.
Yelp has the same policy. So it can be worth your while to generate reviews using alternate methods.
The best way that I have found to generate reviews is to compensate your employees for reviews. Maybe create a contest for the employee that generates the most reviews.
Create a competition, with a reward, for the
employee responsible for the most reviews in 30 days
This builds employee morale. You and your employees are building towards a common goal. Your employees are getting rewarded and you’re getting rewarded as well. Many people don’t think about paying their employees, they think “it’s their job”. If you give incentives, your employees will participate in them, and likely be happier.
Example, $50 Amazon gift card to the employee that brings in the most reviews in December
Incenting your employees to generate reviews is a win-win for everyone. Employees feel rewarded, you gain more customers, and customers gain confidence when selecting your services. This method of generating reviews is a no-brainer.
Other Related Stories:
A Look at Review Placement
How Reviews Fit in to a Buying Cycle
Online Reviews Function as Public Relations
Using Quotations to Diagnose Your Online Reputation
Using NAP to Rank Your Website on Google
Using Pictures to Build Rapport
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