Methods to Generate More Reviews Part Two
Add a table top menu frame that showcases easy questions for which you will receive positive reviews
For instance, ff you own a doctor’s office, make sure that your office is extra super duper clean. On the review cards, you could then ask, “Was our waiting area clean?” Don’t ask something that’s up in the air, ask something you know you’ll win. Of course it’s clean. You paid someone to do this! Now you get a bunch of reviews saying it’s super clean.
Another question you can ask is “Was our staff friendly?” Before asking this question you need to tell your staff to put on a smiley face. If you leave the staff in the dark on this one, you might get a bunch of reviews saying that your staff was rude. That’s not the desired effect. This works best if it’s a planned scenario.
Another great place to use this passive question is in the room in which you have your consultations. If you’re a plastic surgeon and a client just had their nose done, put the question in front of them immediately after their results, “Do you like what you’re seeing? Tell us here.”
“Do you have any suggestions about improving our waiting area? Tell us about it here.”
If you don’t have a waiting room or a point of sale check-out, you may want to use a tablet with a cellular connection. You want random IP addresses to avoid unintentional spamming. Spamming happens when all your reviews are generated using one IP address, even if you have multiple locations. Cell towers typically have between 2,000 and 6,000 IP addresses on them so it’s more likely that your IP address will be random. With a cellular network, just reset the connection and prompt your reviewer like this, “I’m going to leave the room and if you write us a review we can give you free blah blah blah”, and watch your reviews pile up. It really works. Try it.
Next is a simple and effective way to encourage reviews. If you have your customer’s email address, send them an email asking to review your service.
Send an email asking to review aspects of your service.
For example, “Was our staff friendly?”
Both asking rhetorical questions and sending a review questionnaire via email, are simple and effective ways to get reviews in your favor. It’s easier then you think. Try it a couple of times and you’ll get the hang of it.
Related Stories:
- A Look at Review Placement
- How Reviews Fit in to a Buying Cycle
- Online Reviews Function as Public Relations
- Using Quotations to Diagnose Your Online Reputation
- Using NAP to Rank Your Website on Google
- Using Pictures to Build Rapport
- Methods to Generate More Reviews Part One
Steven Huskey – TalkNerdie2Me, is the founder and Vice President of Marketing at High 5 Promotions, an Austin-based Internet Marketing and SEO company.
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