Conversational reviews turn into excellent content

This kind of posting allows people – be they consumers, job hunters or investors, to talk about your company in a way that is natural and conversational. It promotes the use of lingo. The lingo turns into keywords that are relevant content. According to Google, this content remains recent for three weeks. So if you’re getting good reviews about once every month, it’s perfect. It’s exactly what Google wants to see.

Online reviews are constant. They are recent keywords that are consumer driven. This is how lingo will improve your public relations.