Using Google Analytics to Drive More Sales – Behavior Flow
Don’t Forget Behavior Flow!
Let’s not forget about the Behavior Flow Report. This little fella visualizes the path users traveled from one page or event to the next. This report can help you discover what content keeps users engaged with your site.
The Behavior Flow report can also help identify potential content issues. This is important so pay attention – you must set up and be tracking Events before they will appear in the Behavior Flow report. To do this you must add basic page tracking. That would be done by copying and pasting the code from Analytics to your website.
Here is an example of what a Behavior Flow Report looks like in Google Analytics
Thank you for following along with the Google Analytics Blog series.
We look forward to bringing you our forthcoming series, where we’re going to help you get some much needed time back – another High 5 Promotions can’t-miss! See you there.
Steven Huskey – The Wizard of Google, is the founder and Chief Operations Officer at High 5 Promotions, an Austin-based Internet Marketing and SEO company. You can contact him on Google+, Twitter, and LinkedIn.