Using Google Analytics to Drive More Sales – Admin / Securing Your Account and Set Up
Using Google Analytics to Drive More Sales – Admin / Securing Your Account and Set Up Correctly setting up your Analytics is key to securing your account. It will also give you the correct data in your reports.
This kind of content can be a pretty dry read, hang in there. This is legendary information that will safeguard you from incorrect reporting.
These next few blogs are perfect for interactive reading. Following along with your own Analytics account open will help you get the most out of them.
Here we go.
The accounts setting is the Analytics admin control. From your Analytics homepage, you can see your account and all your account’s properties. Under those properties, you can have all different kinds of views, i.e. demographics or website data. Each of these has a separate hierarchy. The account is the top level, then properties and then views. You use the links in each column to configure your admin.
Securing Your Analytics Account
Account: The highest level of an organization. You can have one or more accounts in Analytics.
Say you have fifty websites for one account, this is where you’d track each site’s Analytics. Google set Analytics up this way so that you can have various companies nestled under one account.
Properties: Usually represents a specific website or a mobile app. An account contains one or more properties.
When you want to see specific information for each account, you look at that account’s properties. You can have all different kinds of views.
Views: Properties contain views, which are subsets of reporting data for the property.
You can view all or some of the website data, or demographics, or segments, or audiences – whatever information you are after.
Your account settings are where you’ll either win or lose your Analytics reports.
Your reports = your online success.
Ultimately, you have to come in here and play. You have to finesse your settings until they are perfect. Always keep in mind that your settings are not stagnant, they will ebb and flow with the rest of your business.
Due to the complex nature of this subject, you may want more in depth information. Contact us . The first consultation is always free.
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