Using Google Analytics to Drive More Sales – Affinity Categories
Using Google Analytics to Drive More Sales –
Affinity Categories tell you what your customers like to do when they aren’t looking at your site. You can set up your segmenting to drill down and get past the boring user information and into this good stuff.
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Does your customer like to spear fish? Do they like to bowl? Are most of the sites they look at about classic cars?
Maybe you sell original t-shirts, patches, and bumper stickers featuring national parks. People who identify themselves as outdoor enthusiasts, travel buffs, or are interested in nature photography are very likely to stay on your website.
Maybe they are music or movie lovers, it’s highly possible they too will stay on your site. These people will probably also return to your site.
Your bounce rate stays nice and low while your capture rate stays nice and high with this kind of traffic.
* Sometimes you’ll come across some very surprising user data.
I have a Harley Davidson client whose affinity data shows that their customers also view home décor sites. Who knew?
You can find some priceless outlier data like this. Use it to your advantage. It is a marketing gold mine.
A tip from the Wizard of Google: Google crunches bounce rate numbers. They want to know how many times viewers have found your site relevant. If you have a low bounce rate, you are relevant and Google will reward you. If you have a high bounce rate, Google will penalize you. Use your Analytics reports to keep your bounce rate low.
If you would like more information on your Affinity Reporting, contact us at CustomerService.High5@gmail.com. The first consultation is always free.
We will complete the Using Google Analytics to
Drive More Sales blog series with Behavior Flow.
An ending you don’t want to miss.
Steven Huskey – The Wizard of Google, is the founder and Chief Operations Officer at High 5 Promotions, an Austin-based Internet Marketing and SEO company. You can contact him on Google+, Twitter, and LinkedIn.
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