If a visitor spends 4 minutes and 45 seconds on your website, they are engaged. This is the behavior you want to attract and incent.

How have I kept your attention over the course of this blog series? Have I made you want to come back each week to learn more? Isn’t this puppy thee cutest?

A bounce rate is when someone comes to your website and then leaves within 4 seconds.

They bounce.

If they stay for 5 seconds, they are considered a visitor.

The average bounce rate for any site is 60%, so if yours is lower your site is performing extremely well.

* If they stay longer than 4 seconds, Google puts a cookie on their computer that follows them around for however long you specify. This cookie will show your visitor ads for your site as many times a day as you choose. Google made this type of Adwords advertising very low cost – about $3 for 1,000 ads. This is another way having a low bounce rate can really help your sales.

Five minutes in today’s age of smart phones is a long time. It’s what you want. Adversely, 12 seconds of mobile traffic on your site is bad traffic.

If you look at your acquisition report and see that traffic is considerably longer on your website than your mobile site, it could be that people don’t like your mobile site. What if you are paying for mobile traffic and it’s that bad? Not good. You need to update your site right away. Mobile sites account for, and participate in, a large percentage of conversions.

A Tip From TalkNerdie2Me – You can skew your average session duration report if you’re building your website. It takes hours and hours to build a site. This time should not be included in your working data.

If you would like more information on Using Google Analytics, contact us!