• Home / Blog / Using Google Analytics…

Using Google Analytics to Drive More Sales – Traffic Source

Using Google Analytics to Drive More Sales – Traffic Source There are many kinds of traffic sources. The traffic source is how a visitor finds or gets to your page.

Continuing with our Using Google Analytics to Drive More Sales series, knowing Analytics definitions will help you get the most out of your reports in a timely manner. 

  • Direct traffic – when someone types in “Jack’s Diving Locker”. This kind of traffic tends to get decent time on site since the viewer is familiar with the business already.
  • Referral traffic – a link coming from another site. It could be a link from a blog, a newsletter, or Google, etc.
  • Organic search – when a user goes to Google.com and types in what they’re looking for. This generally leads to high performing traffic with engaged visitors.
  • Paid search – Adwords traffic. When you pay for traffic, you want that traffic to be people who are going to many pages on your site, people who are going to spend a good amount of time. You want significant engagement.

Your Analytics report will tell you how your viewers are finding your site.

If you are using Adwords, you will see how valuable your display ads are to your sales.

For example, you are shopping on Amazon for shoes. An ad for Nordstrom comes up showing shoes similar to what you are looking at. Would you click on it? Probably. That’s how display ads work.

A tip from TalkNerdie2Me: You can also use your traffic source report to evaluate how both your website and mobile site are performing. You can see how long the viewer stays and how they got to your site. Hopefully, both sites are evenly keeled. If not, it is vital that you update the poorly performing site ASAP.

If you would like more information on Using Google Analytics, contact us at Support@high5seo.agency. The first consultation is always FREE>

As you can see, Google Analytics is a big subject. Stick with us. More to come. 

Write a Comment

Your email address will not be published. Required fields are marked *